Communications in the real estate
industry play an extremely vital role. What is said, and how a crucial aspect
of acquiring a consumer is, gaining his confidence and eventual closure of
sale. Over the years communications in the industry has gone through a sea
change and the improving communications technology is further changing this
facet of the real estate industry.
Communication of Trust:
Buying or renting a property is one of the more significant decisions in our
life. And therefore, it also becomes a crucial one. No one makes a decision on
this aspect without being able to trust the other party or the offerings
available. Therefore in the real estate space, sellers & agents ought to be
able to communicate trust to their consumers. Inability to communicate trust or
breach of trust in the middle of a transaction can lead to serious implications
for both the buyer and the seller.
Communication of
Availability: All consumers would like to have an assurance that the seller is
available post-sale for any contingency. Often, in case of real estate agents,
they are working on multiple leads and might find it difficult to tend to each
one of them at the same time. Going incommunicado only heightens consumer
anxiety while the agent might be genuinely tied up. Communicationtechnology
now allows for remote handling of calls, or auto call forward options which can
keep your consumer at peace.
Communication of
Transparency: A real estate agent is often misconstrued to be only interested
in his own commission even at the cost of endangering a consumer’s interest.
However, often it is overlooked that the agent himself might be in the dark on
certain issues. Documents and land records are easily fabricated in the
physical realm, with the agent completely being unware. Therefore, the
emergence of digital records and ownership records means that all the
stakeholders involved can swear by improved transparency.
Communication of Consumer
Interest: The consumers today are far more knowledgeable, informed and
keen-eyed than those from yesteryears. There is a greater availability of
information and improved means to cross-verify everything spelt out by agents
and sellers. Thus, it is increasingly important for real estate players to
embrace the virtue of consumer interest. If an agent or agency fails to
communicate the fact that they remain squarely committed to the interest of the
consumer, they are unlikely to build any form of viable consumer connect.
In the real estate space
relationships count for much – both the real-world and virtual. The
relationship forms the basis for trust consumers place in agents. And the
fundamental building block of these relationships is to be able to communicate
with the consumers. Communications is not limited to spelling out the property
details. It is about impressing upon the consumer that the realestate business
is trustworthy, available, and transparent and has consumer interests on top of
their mind at all times.
